Hovia

Hovia is a Liverpool-based wallpaper brand previously owned by Milexa Group, specialising in made-to-order murals, patterns, and bespoke designs. With a strong commitment to sustainability, every product is printed on demand to reduce waste—proving that great design doesn’t have to cost the earth.

At Milexa Group, I worked as a full-stack web developer on a variety of internal and customer-facing platforms.

My primary focus was maintaining and improving the company’s e-commerce site and in-house order fulfilment tools. I played a key role in migrating the legacy WordPress site to a faster, more scalable Next.js frontend, which boosted performance by 60% and greatly improved the customer experience. I also developed a custom API using Laravel to connect our frontend, backend, and production systems—streamlining workflows and reducing manual processes. We used the headless CMS Strapi for a smoother content management experience, allowing for translated copy to make our site accessible for our global audience.

Beyond day-to-day development, I contributed ideas for adopting new technologies and refining our approach to sprint planning, helping to improve productivity across the team.

This role gave me the opportunity to deliver practical, efficient solutions that aligned tightly with business goals—whether through custom-built apps, third-party API integrations, or backend automation.

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